PO Toolkit · Tool #1 of 12

From transcript
to insights in seconds

Paste a user interview transcript and get structured jobs-to-be-done, pain points, opportunities, and key quotes — extracted by AI, ready for your PRD.

Sample output

Jobs to be done

"When I get a new expense report, I want to approve it from my phone so I don't have to be at my desk."

Pain points

The approval flow requires 4 clicks and a desktop login — users abandon on mobile mid-flow.

Opportunities

Push notification + one-tap approval could reduce time-to-approve from 48h to <5 min.

+ key quotes extracted · 2h of analysis → 10 seconds

✨ Try with sample dataPaste your transcript

No login required · Transcripts never stored · Free forever

How it works

UX research synthesis in three steps

01

Paste your transcript

Copy your interview transcript from Otter, Notion, or any tool and paste it in. No special format needed.

02

AI extracts the insights

Groq (GPT-OSS 120B) reads the transcript and identifies JTBDs, pain points, opportunities, and key quotes.

03

Copy and use in your PRD

Copy insights as structured text and paste directly into your PRD, Confluence page, or research repository.

Roadmap

What's coming next to this tool

PlannedConsidering

Input methods

Audio file upload

Planned

Upload an .mp3 or .m4a interview recording and get it transcribed + analyzed automatically.

Otter / Fireflies import

Considering

Connect your Otter or Fireflies account and import transcripts directly.

Batch processing

Planned

Analyze multiple interview transcripts at once and get aggregated insights across all of them.

Insight quality

Confidence scoring

Planned

Each insight gets a confidence score based on how many times the theme appears in the transcript.

Cross-interview patterns

Planned

Upload multiple transcripts and see which pain points and JTBDs appear most frequently across all interviews.

Assumption tagging

Considering

Flag insights that need validation — i.e. where the user assumed rather than experienced something.

Export & sharing

Notion push

Planned

Push structured insights directly to a Notion database with one click.

Dovetail export

Considering

Export insights in Dovetail-compatible format for research repositories.

PDF research brief

Planned

Generate a formatted research brief PDF from the extracted insights.

Why I built this

Problem

Synthesizing a 45-min interview transcript into structured insights takes 1–2 hours of reading and tagging. Most teams skip it.

Solution

Paste the transcript and AI extracts JTBDs, pain points, opportunities, and key quotes in under 10 seconds.

Impact

Interview synthesis drops from 2 hours to 10 seconds. More interviews analyzed, better product decisions.